Songkran 2025 projected to generate over 26.5 billion Baht in tourism income: TAT
The Tourism Authority of Thailand (TAT), beneath the Ministry of Tourism and Sports, is gearing up for the Maha Songkran World Water Festival 2025 — the flagship occasion of Thailand’s New Year celebrations and a centrepiece of the Amazing Thailand Grand Tourism and Sports Year 2025 and the Thailand Summer Festivals’ Grand Festivity marketing campaign.
Jakkaphon Tangsutthitham, Vice Minister of Tourism and Sports, mentioned: “Songkran is more than a celebration — it’s a proud symbol of Thai identity and soft power. With this year’s festival, we aim to share our cultural richness with the world while encouraging travellers to explore every corner of Thailand, from major cities to hidden gems.”
Taking place from 11–15 April at Sanam Luang in Bangkok, the competition marks a daring step in positioning Thailand as one of many world’s high 10 world competition locations. It builds on the worldwide recognition of ‘Songkran in Thailand, traditional Thai New Year festival’ as a UNESCO Intangible Cultural Heritage and presents a reimagined expertise designed to captivate each native and world audiences.
A standout function of this yr’s celebration is the Maha Songkran Parade, that includes eight themed processions that replicate Thailand’s cultural identification, creativity, and gentle energy. On 12 April at 17.00 Hrs., the parade will transfer from Democracy Monument alongside Ratchadamnoen Avenue to Sanam Luang. On 13 April, a second parade will circle Sanam Luang, adopted by static shows of the embellished floats on the venue by way of 15 April.
Beyond the parades, Sanam Luang will come alive with a multi-zone competition expertise, together with:
- Five regional Songkran zones showcasing distinct traditions from throughout Thailand
- “5 Must Do in Thailand” experiences highlighting key cultural actions
- A Thai temple truthful zone that includes a haunted home, open-air cinema, Ferris wheel, and sand pagoda constructing
- Traditional bathing of the Buddha picture and water-pouring rituals for elders
- A water play zone with a large spill bucket, music-synchronised fountain exhibits, water station (for a refill for these taking part in Songkran), and EDM units by high DJs
- Over 100 cubicles providing meals, crafts, and regional specialities from all 5 areas
Festivalgoers also can look ahead to nightly performances on the primary stage, together with conventional exhibits, modern acts, and stay concert events from a few of Thailand’s hottest artists, akin to Bodyslam, Polycat, Jeff Satur, The Toys, 4EVE, Joey Boy, Paradox, Ink Waruntorn, and Carabao, amongst many others.
Thapanee Kiatphaibool, TAT Governor, mentioned: “Maha Songkran World Water Festival 2025 captures the spirit of Thailand — joyful, welcoming, and full of creative energy. This year’s programme is packed with firsts and favourites, designed to inspire wonder while upholding our heritage and ensuring a safe, memorable experience for all.”
TAT can be enhancing the customer expertise with the Maha Songkran World Water Festival 2025 net software, which gives real-time updates, zone maps, and efficiency schedules. In line with its dedication to sustainable tourism, the occasion will function “GCYOU-TURN,” a plastic recycling and upcycling initiative that can assist handle competition waste responsibly.
For security and comfort, the Tourist Police Bureau will present 24-hour help in eight languages, alongside the Thailand Tourist Police cellular app, which integrates an SOS button, GPS location sharing, and direct hyperlinks to nationwide emergency companies.
Nationwide, the “Yen Tua La Maha Songkran” sequence will lengthen the celebrations to communities throughout Thailand, with occasions operating all through April in provinces akin to Chiang Mai, Khon Kaen, Lampang, Nakhon Si Thammarat, Nong Khai, and Ayutthaya, amongst others. These regional festivals showcase native heritage whereas selling tourism in Hidden-Gem cities. In addition, personal sector occasions together with ICONSIAM’s Maha Songkran, S2O Songkran Music Festival, and GCircuit Songkran 2025 will amplify the festive ambiance in Bangkok and past. For a full checklist of occasions, go to: Maha Songkran World Water Festival 2025.
TAT tasks that Songkran 2025 will generate over 26.5 billion Baht in tourism income throughout 12–16 April, marking an 8% enhance year-on-year. This contains 476,000 worldwide arrivals contributing 7.324 billion Baht, and greater than 4.4 million home visits producing 19.24 billion Baht.