Cendyn and SiteMinder establish strategic partnership to grow revenue for hotels
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Cendyn, a catalyst for digital transformation within the hospitality business, and SiteMinder, the identify behind the one software program platform that unlocks the complete revenue potential of hotels, are excited to announce a strategic partnership to mutually grow one another’s revenue administration capabilities for the good thing about greater than 70,000 hotels.
Through the partnership, Cendyn prospects can now acquire full entry to SiteMinder’s revenue platform to complement the capabilities they obtain by way of Cendyn’s central reservations system (CRS), which for the sixth consecutive yr was voted the ‘Best Central Reservations System’ by the 2023 Hotel Tech Awards. SiteMinder’s revenue platform will present Cendyn’s prospects with the power to handle their price plans and stock by way of SiteMinder. Additionally, they are going to be ready to entry SiteMinder’s full ecosystem of distribution channels—the most important ecosystem for the resort business—to acquire a extra dynamic mixture of revenue streams and enhance their speed-to-market.
For SiteMinder’s resort prospects, the profit will come by way of enhancements and optimized options in SiteMinder’s platform, knowledgeable by insights from Cendyn’s personal resort efficiency knowledge.
Michael Bennett, President at Cendyn, says, “We are delighted to deepen our long-standing relationship with SiteMinder to provide our hotel customers the opportunity to tap into new streams of revenue, quickly and easily. It’s exciting to extend this strength in revenue generation to our customers around the globe as SiteMinder stands out as a strong technology partner for hotels.”
Adds Jonathan Bedford, Chief Sales Officer at SiteMinder, “Cendyn is a true market leader with great foresight in bringing together revenue, eCommerce, distribution, marketing and sales capabilities to the world’s hotels. We are pleased to strengthen our partnership for the benefit of our mutual hotel customers.”
Cendyn and SiteMinder first partnered in 2018, upon the launch of SiteMinder Exchange, which enabled resort knowledge to be transferred between property administration techniques and resort purposes, similar to Cendyn’s buyer relationship administration (CRM), for the primary time. SiteMinder Exchange culminated within the launch of SiteMinder’s Hotel App Store, which in 2019 shaped the primary market to enable hotels of all sizes to join purposes to their enterprise techniques for larger visitor experiences and revenue.
About Cendyn
Cendyn is a catalyst for digital transformation within the hospitality business. We assist hotels across the globe drive profitability and visitor loyalty by way of an built-in know-how platform that aligns revenue, eCommerce, distribution, advertising and gross sales groups with centralized knowledge, purposes, and analytics, to allow them to seize extra demand and speed up progress. With workplaces positioned throughout the globe, within the United States, France, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of 1000’s of shoppers throughout 143 international locations. To discover out extra, go to cendyn.com.
About SiteMinder
SiteMinder Limited (ASX:SDR) is the identify behind SiteMinder, the one software program platform that unlocks the complete revenue potential of hotels, and Little Hotelier, an all-in-one resort administration software program that makes the lives of small lodging suppliers simpler. The international firm is headquartered in Sydney with workplaces in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its know-how and the most important accomplice ecosystem within the international resort business, SiteMinder generates greater than 100 million reservations value over US$35 billion in revenue for its resort prospects every year. For extra info, go to siteminder.com.
The put up Cendyn and SiteMinder establish strategic partnership to grow revenue for hotels appeared first on Brand TD.