Airbnb launches companies, celeb experiences, and new app in 2025
Airbnb has unveiled considered one of its boldest pivots but, increasing far past dwelling leases with the launch of Airbnb Services, reimagined Experiences, and a totally redesigned app. The 2025 Summer Release comes as Airbnb doubles down on way of life journey—and seeks to place itself because the go-to platform not only for the place you keep, however for the way you reside, eat, and discover whereas touring.
The replace follows a wave of strategic strikes by the corporate, together with its push into AI-powered itinerary planning, rising concentrate on premium journey segments, and a stronger embrace of personality-led experiences. With journey demand persevering with to lean into personalization, Airbnb’s enlargement comes at a time when shoppers are in search of extra curated, immersive moments.
Seventeen years after its founding, Airbnb says it’s reinventing itself as soon as once more. “Now you can Airbnb more than an Airbnb,” stated co-founder and CEO Brian Chesky. Since 2007, over 2 billion friends have booked via the platform, and this newest launch goals to supply these friends every little thing from in-home massages to celebrity-led experiences.
Services That Feel Like a Five-Star Hotel—Without Leaving Your Airbnb
With Airbnb Services, friends in 260 cities can now guide private cooks, spa therapies, health classes, stylists, photographers, and extra—whether or not they’re staying at an Airbnb or not. The service is designed to rival conventional lodge facilities however with much more customization and flexibility. Service suppliers are verified professionals, many with elite backgrounds—assume cooks from Michelin-starred kitchens, award-winning photographers, and trainers to celebrities. Prices fluctuate broadly, with many entry-level choices obtainable for beneath $50, making it accessible for vacationers who wish to elevate their keep with out overspending.
From Paris Pastry Classes to Anime Quests
The revamped Airbnb Experiences program now spans 650 cities and encompasses a rising catalog of regionally hosted excursions, workshops, and deep-dive cultural immersions. From ramen-making in Tokyo to horseback rides via Incan ruins, every expertise is led by hosts deeply rooted in their metropolis and craft. At the highest tier are Airbnb Originals—premium experiences hosted by public figures and celebrities. Highlights embody a seashore volleyball session with Olympian Carol Solberg in Rio, a glam day on set with pop star Sabrina Carpenter, and even a cosplay-themed journey hosted by Megan Thee Stallion.
Later this yr, Airbnb will roll out social reserving options that permit friends see who else is attending an expertise, message individuals, and keep linked afterward—catering to the rising demand for socially linked journey.