Agoda inks partnership with Indonesian hotel management firm Archipelago
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Digital journey platform Agoda introduced a brand new partnership with Archipelago International, Southeast Asia’s largest privately owned hotel management firm, earlier at the moment, third November.
This new partnership goals to broaden traveler selection and strengthen each manufacturers’ regional presence.
This marks the primary collaboration between Agoda and Archipelago International, uniting Agoda’s data-driven advertising and distribution capabilities with Archipelago’s sturdy regional model presence.
The partnership goals to speed up demand technology, enhance conversion throughout a number of supply markets, and empower companions with more practical methods to interact vacationers and increase income efficiency.
A rising market
According to Agoda senior vice-president of provide Andrew Smith: “Indonesia remains an important focus for Agoda’s growth, and this partnership with Archipelago International aligns with that direction. The launch of the Archipelago Flagship Store leverages our technology and scale to better connect our large Asian customer base with their portfolio of trusted properties. We value this collaboration as it reinforces our local offerings and supports our collective success in this dynamic market.”
Indeed, Indonesia has been rising in recognition, climbing the ranks to change into the third most searched market on Agoda in 2025.
With Agoda knowledge exhibiting a 21 % year-on-year improve in searches for journey to Indonesia, this partnership goals to seize the demand from each home and worldwide vacationers.
This rising curiosity is pushed by vacationers from South Korea with a 36 % progress in searches, adopted by Malaysia, Singapore, Australia, and Japan.
While Bali, Jakarta, and Batam Island stay among the many most sought-after locations, rising hotspots like Labuan Bajo and Medan are quickly gaining traction, recording a 66 % and 47 % year-on-year improve in searches respectively on Agoda.
A devoted hub
Through this collaboration, 193 of Archipelago International’s properties throughout city enterprise inns, leisure resorts, and boutique experiences are actually accessible on Agoda platform through the newly launched Archipelago Flagship Store.
Unlike commonplace listings, Archipelago’s Flagship Store will act as a devoted hub, showcasing its numerous vary of properties to a rising pool of vacationers from high origin markets and past, aligning with Indonesia’s rising prominence as considered one of Agoda’s high searched locations.
This devoted model hub will make it simpler for vacationers to find, and e-book trusted Indonesian stays similar to ASTON Anyer Beach Hotel, Harper Malioboro, Royal Kamuela Ubud, and The Alana Hotel and Conference.
Likewise, this collaboration leverages Agoda’s multichannel advertising resolution to boost visibility and engagement for the group’s portfolio.
As Archipelago International’s chief industrial officer Chris Legaspi places it: “Partnering with Agoda enables us to connect our portfolio of trusted Indonesian hotel brands with a global audience. Agoda’s Flagship Store provides an innovative platform to share our brand story and engage travelers more meaningfully, while leveraging Agoda’s scale and marketing expertise to drive growth and revenue.”
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