Accor: The luxury and lifestyle hospitality player to watch in 2024
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Luxury & lifestyle manufacturers are key drivers of Accor’s future progress, representing the most important share of challenge worth in the group’s growth pipeline.
As 2024 begins to unfold, Accor is constant to meticulously broaden the manufacturers inside its Luxury & Lifestyle division to meet the world’s accelerating demand for high-end and culturally related journey experiences. With estimates exhibiting international luxury journey spend will attain $2.32 trillion by 2030, Accor is completely positioned with a portfolio of 370+ luxury motels and 150+ lifestyle motels worldwide in addition to a sturdy growth pipeline. Accor will open one other 100 luxury and lifestyle motels over the subsequent two years, with expectations of at the very least 50 new luxury and lifestyle challenge signings per 12 months.
“Accor has curated one of the most extraordinary hospitality portfolios in the world and we are leading the industry in designing hotel experiences that are as attractive to locals as they are to travelers – with luxurious residences, award-winning restaurants helmed by celebrity chefs, bars where people want to meet after work, high-end retail outlets, thematic concepts, boutique spas and fitness clubs with memberships, and so much more,” mentioned Agnès Roquefort, Chief Development Officer, Luxury & Lifestyle, Accor. “As stewards of a number of the world’s most legendary lodge manufacturers, we’re honored to carry them to extra locations all over the world, whereas nourishing the distinctive character that makes every so immensely standard. With the power of those
unparalleled manufacturers as our gasoline, growth is the engine that may assist propel the Group ahead, writing the subsequent chapter in Accor’s luxury and lifestyle hospitality story.”
Orient Express is ready for an thrilling 12 months forward, with the debut of Orient Express La Dolce Vita in late 2024 – an opulent ‘slow travel’ expertise alongside the Italian rails in partnership with Arsenale Group. The model’s first lodge, Orient Express La Minerva in Rome can be set to open in 2024, adopted by Orient Express Palazzo Donà Giovannelli in Venice in 2025. Meanwhile, the Orient Express Silenseas, which is able to be the most important crusing ship in the world and is impressed by the Golden Age of the French Riviera, is making ready for its first voyages in 2026.
Raffles Hotels & Resorts loved momentous 12 months in 2023 with the openings of Raffles Boston; Raffles London at The OWO; Raffles at Galaxy Macau; and Raffles Al Areen Palace Bahrain. Raffles Boston represents the primary mixed-use growth in North America for the 136-year-old model, marking a brand new period for the legendary portfolio. These new locations carry Raffles’ international lodge roster to 22 motels in 18 nations. Since buying the model in 2016, Accor has added 11 locations and will debut one other three in 2024, with Raffles Jaipur, Raffles Jeddah and Raffles Sentosa Resort & Spa.
The 12 months forward can even carry a bounty to Fairmont Hotels & Resorts with notable openings akin to Fairmont La Hacienda, Costa del Sol in Spain and Cape Grace, A Fairmont Managed Hotel in South Africa. In The Americas, the enduring Breakers Hotel in California can be reworked into Fairmont Breakers Long Beach. By 2027, the model can even introduce Fairmont Orlando; Fairmont Manchester San Diego, Fairmont Phoenix, and the branded residence challenge Fairmont Heritage Place The Cedars.
“The core pillar of our development strategy in The Americas is focused on increasing our presence in key gateway locations and establishing landmark addresses for our luxury and lifestyle brands. We choose our destinations carefully, with strategic destinations in the United States, as well as select city centers and leading resort locations throughout the broader Americas region,” mentioned Edouard Schwob, Senior Vice President Luxury Americas and Raffles & Orient Express Global. “For example, bringing the Fairmont experience to one of California’s best-known and beloved luxury hotels is a perfect example of our strategy in action. The Breakers has a rich history, star-studded lineage, and strong links to its community – making it an ideal match for the Fairmont brand and for our luxury and lifestyle portfolio.”
Further afield, among the many many lovely new properties launched by Sofitel Hotels & Resorts and MGallery Hotel Collection in 2023, two beautiful properties stand out – Sofitel Legend Casco Viejo in Panama and Domaine De La Reine Margot Paris Issy – MGallery. Sofitel and MGallery will proceed to broaden their horizons in 2024, bringing the primary Accor luxury property to Benin, with Sofitel Cotonou Marina Hotel & Spa; an alluring new haven in Mexico with MGallery Punta de Mita – Riviera Nayarit; the primary MGallery in Japan with Hotel Sousei Sapporo – MGallery; MGallery Taipei, Taiwan; Gigiri Gem Forest Hotel Nairobi – MGallery; and two MGallery motels in Poland: Sanssouci Karpacz Hotel & Spa – MGallery, and Hotel Szczecin – MGallery. The portfolio can be rounded out with the much-anticipated opening of Sofitel Shanghai North Bund. Looking past 2024, MGallery will proceed to broaden in The Americas area with Mayaliah Tulum – MGallery in Mexico; D’Hotels Jeri – MGallery in Brazil; and Valle Sagrado Cusco – MGallery in Peru.
Ennismore – which represents Accor’s presence in the lifestyle class – launched a variety of excellent lifestyle properties in 2023, akin to Banyan Tree Dubai, an beautiful fashionable escape and the primary property to open inside a multi-staged challenge on Bluewaters Island. Also freshly opened are Mondrian Hong Kong, Mondrian Bordeaux Les Carmes, Mondrian Cannes, Mondrian & Hyde Ibiza, Maison Delano Paris and 21c St. Louis. In 2024, Ennismore manufacturers will develop with over 15 new motels in locations all over the world together with London, Vienna, Dubai, Perth, Jeddah, Istanbul, Barcelona and extra.
Beyond luxury and lifestyle, Accor’s Premium, Midscale & Economy division can be making ready for an bold interval of progress in 2024. Across The Americas area particularly, the group goals to improve its present portfolio of 450 motels to greater than 700 over the subsequent three years. One of the Group’s prime markets of power in The Americas is Brazil, the place Accor is primary in the lodge sector with 340 motels. Accor
sick search to preserve its management place in all segments, whereas furthering the expansion of its premium manufacturers, such because the fast-growing Pullman Hotels & Resorts – on monitor to obtain a worldwide footprint of 400 Pullman motels over the subsequent 4 years. Handwritten Collection and Swissôtel Hotels & Resorts are two extra of Accor’s globally famend premium manufacturers set to debut in Brazil. Accor can even carry the design pushed TRIBE model to Brazil, with its first vacation spot in Belo Horizonte.
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