‘Tru by Hilton’ Debuts in Asia Pacific with 14 New Hotels Opening in Vietnam in 2025

Hilton  introduced the opening of the primary 4 of 14 Tru by Hilton properties in Vietnam, in partnership with ROX Group (previously TNG Holdings Vietnam). The new motels herald the entry of Tru by Hilton in Asia Pacific and construct upon Hilton’s progress momentum in South East Asia.  

Slated to open earlier than the top of 2025, the brand new Tru by Hilton properties will carry Hilton’s complete pipeline of motels beneath improvement in Vietnam to twenty-eight. Hilton at the moment operates six properties throughout three manufacturers – Hilton Hotels & Resorts, Curio (*14*) by Hilton and Hilton Garden Inn. The much-anticipated arrival of Tru by Hilton in Asia Pacific additional reinforces Vietnam as one in every of Hilton’s largest markets in South East Asia.

“The arrival of Tru by Hilton in Vietnam reflects our robust growth momentum in South East Asia and the wider Asia Pacific region.” mentioned Alan Watts, president, Asia Pacific, Hilton. “Vietnam is emerging as one of Asia’s premier travel destinations, underpinned by rapidly growing domestic demand, and rising international arrivals. Tru by Hilton addresses a gap in the market – bringing an energetic and playful brand to 14 cities in Vietnam – and will appeal to guests seeking a vibrant and practical hotel stay.”

Launching Tru by Hilton in Asia Pacific

With Vietnam’s rising tourism arrivals and a rising center class fuelling home journey, the brand new Tru by Hilton motels will probably be strategically situated in each well-liked and rising locations to cater to enterprise and leisure vacationers. The model’s arrival in Asia Pacific follows profitable ventures in Mexico, Brazil, and Colombia, additional solidifying its presence in the Caribbean and Latin America.

Designed for enterprise and leisure vacationers throughout generations, the model delivers a young-at-heart expertise centred on worth. From useful foyer areas for work and play, to thoughtfully designed, spacious visitor rooms, Tru by Hilton blends fashionable aesthetics with sensible options and domestically impressed parts for a seamless and cozy keep. 

“Since the brand was created, Tru by Hilton has won over travelers who are young at heart with its innovative value proposition and energetic voice. The Vietnam properties will redefine the hospitality experience in their locales, blending game-changing amenities with a truly lively atmosphere,” mentioned Alexandra Jaritz, senior vp, Brand Management, Asia Pacific, Hilton.

The first 4 Tru by Hilton motels in Vietnam contains the Tru by Hilton Hanoi Station, bringing a recent, vibrant keep to the guts of Vietnam’s capital. Designed with inspiration from Hanoi Railway Station, which has been town’s key transit hub for over 120 years, the resort blends modern consolation with town’s wealthy native heritage. With 129 thoughtfully designed rooms, together with king, twin, king with couch, and Accessible choices, friends can count on a relaxed and seamless keep. Located simply throughout from Hanoi Railway Station, the property presents easy accessibility to town’s most iconic sights, from Hoan Kiem Lake and the Old Quarter, to Hanoi’s famend avenue meals scene. Whether exploring historic landmarks or having fun with a style of native flavours, friends will discover all the pieces they want simply moments away.

Tru by Hilton Ha Long Hon Gai City Centre presents the most effective of each worlds – beautiful views of Ha Long Bay and the vitality of town’s bustling centre. With 90 well-appointed rooms, together with king, twin, and accessible choices, the resort supplies all the pieces friends want for a snug and handy keep. Just steps away from boat excursions and cruises that discover the UNESCO-listed bay, friends can immerse themselves in Ha Long’s breathtaking pure magnificence. The property’s central location additionally locations them near town’s greatest native seafood eating places, cultural sights, and full of life markets, making it the perfect base for rest and journey.

Each Tru by Hilton property in Vietnam will function the signature “Top It” complimentary breakfast bar – providing a customizable morning meal with quite a lot of scrumptious dumplings, setting the proper tone for the day forward.  Open 24/7, the Eat. & Sip. market presents native gourmand snacks, refreshments, beer and wine, and complimentary recent herbal-infused water made out of native components. 

Guests can get pleasure from facilities equivalent to a well-equipped health centre and welcoming social areas for video games and gatherings, or discover prime eating, buying, and leisure with native suggestions from the Tru-ly Local wall. Select properties function versatile perform rooms for work or social gatherings.

“Our partnership with Hilton to bring 14 Tru by Hilton hotels to Vietnam is a testament to the country’s vibrant tourism market and immense potential. This milestone marks the transformation of the SOJO Hotels chain into Tru by Hilton, introducing a new international brand standard to our properties. With Hilton’s global expertise guiding these 14 hotels, we are set to elevate our offerings to world-class benchmarks and are confident that this partnership between Hilton and ROX Group will pave the way for even greater opportunities in the years ahead,” mentioned Xuan Quang Tran, vp and CEO of ROX Group. 

Following the primary openings in Hanoi, Ha Long, Lang Son and Nam Dinh, further deliberate openings embrace cities equivalent to Da Nang, Thai Binh, Bac Giang, Hoa Binh, Hau Giang, Lao Cai, Dak Lak, Viet Tri, Can Tho, and Tam Ký. Each resort will embody the colourful and enjoyable spirit of Tru by Hilton, providing friends a dynamic and memorable keep in these numerous and culturally wealthy areas.

Tru by Hilton in Vietnam is a part of Hilton Honors, the award-winning visitor loyalty program for Hilton’s 24 world-class manufacturers. Members who e-book straight via most well-liked Hilton channels have entry to on the spot advantages, together with a versatile fee slider that enables members to decide on practically any mixture of Points and cash to e-book a keep, an unique member low cost, free normal Wi-Fi and the Hilton Honors app. Members even have entry to contactless know-how via the Hilton Honors cell app, the place members can e-book direct, check-in or select their room utilizing Digital Key.