Shaikha Al Nowais Nominated as First Woman Secretary-General of UN Tourism for 2026 – 2029
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Following protocol, the Council elected Shaikha Al Nowais as the following Secretary-General, to start in January 2026. Her nomination might be put to the UN Tourism General Assembly for their approval. The nomination represents a landmark first for the sector, as the primary girl chief of UN Tourism in its 50-year historical past.
Shaikha Nasser Al Nowais is an Emirati enterprise chief with over 16 years of expertise in international hospitality. As Corporate Vice President at Rotana Hotels, she has overseen proprietor relations throughout the Middle East, Africa, Eastern Europe, and Turkey. A graduate of Zayed University in Finance, she additionally chairs the Abu Dhabi Chamber’s Tourism Working Group and serves on the boards of the Abu Dhabi Businesswomen Council and Les Roches Hospitality Academy.
In a linkedin put up she shared: “I’m honoured to make historical past as the primary girl worldwide to win the nomination for Secretary-General of UN Tourism (2026–2029). My imaginative and prescient rests on 5 pillars that can rework international tourism:
- Responsible Tourism: Protecting our planet, cultures, and communities
- Capacity Building: Empowering girls, youth, and native leaders
- Technology for Good: Innovation that enhances lives whereas safeguarding privateness
- Innovative Financing: Creating sustainable funding fashions for lasting progress
- Smart Governance: Delivering clear, accountable management
- For a sustainable tourism future that serves communities world wide.”
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