Averill Hospitality unveils plans to transform, rename, and rebrand The Pine Lodge as ‘Whitefish Riverfront Hotel’

Whitefish-based, family-owned Averill Hospitality, whose portfolio already consists of two of Whitefish’s most celebrated properties – The Lodge at Whitefish Lake and The Firebrand Hotel – has introduced plans to transform, rename, and rebrand The Pine Lodge as Whitefish Riverfront Hotel. 

Phase certainly one of renovations is already underway on the property, which Averill Hospitality acquired in October 2024. These upgrades are anticipated to be accomplished in June, forward of the busy summer time journey season.

As the brand new title implies, Whitefish Riverfront Hotel boasts an excellent location alongside the Whitefish River, simply blocks from downtown and conveniently situated for accessing Glacier National Park, Whitefish Lake, and Whitefish Mountain Resort. Bringing collectively trendy consolation and the genuine attraction of the Montana mountain life-style, Whitefish Riverfront Hotel is guided by the imaginative and prescient of inexpensive luxurious. The rebranded lodge will nonetheless provide friends that deep connection to Whitefish’s pure magnificence, tradition, and welcoming spirit with an elevated twist.

“The coronary heart and spirit of the property will stay on the core, with considerate, trendy upgrades and new facilities that improve the sense of neighborhood and place our

friends have come to love,” says Brian Averill, President of Averill Hospitality. “The first phase of improvements began in March and is on track for completion by mid-June. Phase two will commence this fall. It’s an exciting time, and we look forward to welcoming guests to a refreshed and elevated experience at this popular property.”

Working in collaboration with award-winning Colorado-based OZ Architecture – whose notable initiatives embody the Telluride Four Seasons, Grand Hyatt Deer Valley, and The Stockman Hotel in Steamboat Springs – the transformation touches practically each side of the visitor expertise whereas sustaining the nice and cozy, approachable persona that has outlined The Pine Lodge for years.

Among the notable modifications friends can count on to take pleasure in at Whitefish Riverfront Hotel embody:

• Lobby Expansion & Modernization: The lodge foyer has been utterly reimagined as a vibrant social hub, with a newly added wine and beer bar, expanded area, on-the-go meals and beverage choices, and retail.
• Exterior Facelift & Signage: A refreshed arrival expertise, together with exterior, porte cochère, and improved signage, will improve the visitor expertise and guarantee a seamless arrival course of.
• Upgraded Game Room: Families and mates can collect in a refreshed area that includes enjoyable for all ages, together with a pool desk, video video games, and a facet room for small group seating.
• Hallway Refresh: The freshly painted hallways provide a cleaner, extra trendy aesthetic.
• Fitness Center Expansion: A bigger, better-equipped health heart permits friends to keep lively even on relaxation days with added cardio, plyometric tools, weights, televisions, and expanded area.
• Breakfast Experience: The foyer growth will enable us to provide friends improved seating together with sizzling breakfast choices as a part of the lodging expertise.
• Gear Room: Fully outfitted to assist fans of Whitefish’s year-round outside recreation with gear for a wide range of adventures.

While new enhancements are being launched, the property continues to provide its signature facilities, together with handy ski storage and ski shuttle service to Whitefish Mountain Resort. Summer brings much more methods to discover, with complimentary city bikes, kayaks, and paddleboards for friends as nicely as e-bikes accessible for lease.

Whether friends are visiting Whitefish for the slopes, trails, or city attraction, Whitefish Riverfront Hotel shall be prepared to welcome them—with extra consolation, type, and soul than ever earlier than.